Snoop Dogg’s Telegram NFT Drop Sells Out in 30 Minutes, Generating $12M

Hip-hop icon Snoop Dogg’s latest NFT collection sold out within 30 minutes on Telegram, amassing $12 million in sales. The drop, facilitated through the platform’s 'Send a Gift' feature, saw nearly one million unique NFTs snapped up at prices ranging from 200 to 15,000 stars. Telegram founder Pavel Durov hailed the success as a precursor to the platform’s upcoming blockchain minting and secondary market features, set to launch in three weeks.

The NFTs, representing digital collectibles inspired by Snoop Dogg’s signature style, leverage Telegram’s blockchain ecosystem for in-app utility. Analysts note the strategy aligns with the platform’s crypto-savvy user base, often referred to as 'degens.' Durov’s tweet—'It’s going to be wild'—hints at broader ambitions for Telegram’s Web3 integration.